jeans tonic (and eco-friendly)!
Timeless all the way! Yet evolving. Because making jeans is very water-intensive. A waste of the planet’s resources that is no longer possible today. What to do? Our engineers have found the answer to reduce our water consumption by at least 70% with a new process, a kind of giant water atomizer combined with ozone.
The “used” effect of Comptoir des Cotonniers denims is now obtained with a synthetic stone, the “eco-stone”, a whole more ecological than the pumice stone of yesterday. And for the latest breakthrough: the marks that simulate the natural creases of vintage jeans use a state-of-the-art laser technology, rather than manual work. This way, the main lines of our philosophy are reconciled: respect for the environment, human rights and quality. From now on, with their reduced environmental footprint, our denims are truly blue on the outside and green on the inside.
The “used” effect of Comptoir des Cotonniers denims is now obtained with a synthetic stone, the “eco-stone”, a whole more ecological than the pumice stone of yesterday. And for the latest breakthrough: the marks that simulate the natural creases of vintage jeans use a state-of-the-art laser technology, rather than manual work. This way, the main lines of our philosophy are reconciled: respect for the environment, human rights and quality. From now on, with their reduced environmental footprint, our denims are truly blue on the outside and green on the inside.
“a fit
for all”
Looking for a great pair of jeans is a kind of eternal quest, right? Welcome to jeans paradise! Our six models fit all morphologies, from the almost universal Real Straight to the flattering Flare Straight, a subtly feminine straight cut, or the Slim that needs no introduction. Hats off to the newcomers: the Tom Boy, with his cool, loose and tapered ankle look, and the Pleated, with its soft 50’s darted pants look. Because at Comptoir, we love a twist!
